TikTok Pushed Chinese Propaganda Ads To Millions Across Europe

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TikTok Pushed Chinese Propaganda Ads To Millions Across Europe

TikTok has served up a flood of ads from Chinese state propaganda outlets to millions of Europeans in recent months, according to a new ad library published by the company on July 20. The promotions range in topic from defenses of Chinese Covid-19 lockdowns to adorable cats playing on the Great Wall of China to efforts to recast the country's Xinjiang region — where it has persecuted and detained more than one million mostly Muslim Uyghurs — as a spectacular tourist destination.

An analysis of the ad library conducted by Forbes showed that as of Wednesday, July 26, more than 1,000 ads from Chinese state media outlets like People’s Daily and CGTN have run on the platform since October 2022. They have been served to millions of users across Austria, Belgium, the Czech Republic, Germany, Greece, Hungary, Italy, Ireland, the Netherlands, Poland, and the United Kingdom. The ad library does not yet display data on ads presented to users in the United States, Canada, Australia, and other countries outside of Europe.

Much of the content advertised by China state media on TikTok focused on frequent talking points from its TV, radio and print outlets that tout China’s economy, technology and cultural heritage. References to Xinjiang, where the U.S. government have branded the Chinese government’s campaign of mass repression, imprisonment and “reeducation” as a genocide, appeared in 92 of the 124 adverts promoted by one state media account.

Full article from Forbes:
https://www.forbes.com/sites/iainmartin ... ds-europe/

#Jul27 #Tiktok #EuropeanUnion #DigitalServicesAct #CCP #Propaganda #Xinjiang